What is a Swing Tag and its Purpose

A swing tag is a piece of paper stock or cardboard used for product labelling. It has a hole to securely attach the string to any retail product. Swing tags can be customised in different shapes, sizes, and materials.

Choosing the appropriate materials to use must come to mind first. Paper is the most frequently and widely used material, especially in garments. You can have coated or uncoated paper stock, kraft paper or recycled paper. After choosing the appropriate paper materials, pair them with string to hang.

What is the Purpose of a Swing Tag?

Swing tags, also known as swing tickets, can be the most powerful marketing tool for any retail product. Although they may be small, their purpose is to convey product information. They drive sales and hook your target audience. Using tags is way more efficient than labelling your apparel and other clothing products to avoid damaging the garments.

 

What Information is on a Swing Tag?

Custom swing tags involve adding vital details and elements. They should complement what you are trying to sell and boost brand awareness. Note that they have limited space, so you should incorporate all the details accordingly.

Listed below are the essential elements when making a tag for your product:

Fonts and Colours

Did you know that certain types of fonts and colours can evoke emotions? Many smaller businesses are now applying the psychology of fonts to their branding and advertising, and so are you. Why? Because humans are visual creatures and are more likely to respond based on the features of the design.

Business Logo

Hang tags are a powerful form of advertising. Adding a business logo can boost brand recognition. It is your brand identity, one that could differentiate your business in a world full of “me-too products.” Your tag may contain limited space, so be mindful of how you incorporate it.

Price and QR Code

The first question your customer might ask is about the price. Always put the price so they can check if your product is worth exchanging their hard-earned money for. QR code is also a must so people can access more information about your products and services that may increase your sales.

Tagline

What would your products or services be if you summed them up? That is where your tagline comes from. It is a catchy phrase that summarises your business and is also part of your marketing strategy. Keep it short, simple, and memorable.

Brand Message

While tagline and brand message impart your marketing message, they are different. Your brand message is what your product has promised to deliver. You will tell your customers why it is worth doing business with you. Your brand message differentiates you from your competitors and gives you an edge.

Social Media Channels and Website URL

Maximise your promotion using hang tags and add your social media pages and website URL. It increases social media engagement and boosts brand presence online. People using your product can tag or mention your page, which is excellent.

Contact Business Number

It pays to include a business number in your personalised swing tags. Your potential customers may have queries or concerns about the product. Calling customer service might be the best option. Easing their worries is a great advantage to your business.

Promoting goods and services requires effort, creativity, and innovation. Custom swing tags can greatly increase sales.

Do you want custom swing tags for your product but have no time to do it yourself? StickerMarket, serving around the UK, offers affordable, high-quality tags with a fast turnaround time. They are made with keener details to exceed your expectations. Print with us today, and click here to see other available options.